Case Study
Browse & Shop Migration for a Global Retailer
DigitalSprint optimized a global retailer’s eCommerce platform by migrating to GroupBy, reducing indexing time by 50% and boosting revenue by 18%. Enhanced search accuracy, improved cart sizes, and reduced abandonment rates transformed the customer experience.
The Problem
A global retail giant faced several challenges with its eCommerce platform, directly impacting its user experience and business performance.
- Inaccurate search results: Customers struggled to find relevant products, leading to frustration and drop-offs.
- Slow product indexing: It took an extended time for new products to appear on the site, delaying launches and promotions.
- Outdated inventory information: The system lacked real-time updates, resulting in products being unavailable in-store after being ordered online.
- Reduced search relevancy: Irrelevant search results lowered customer satisfaction and contributed to missed sales opportunities.
The Impact
These inefficiencies translated into:
- Increased cart abandonment due to poor user experience.
- A noticeable drop in the average cart size.
- Revenue and branding losses from dissatisfied customers.
- Challenges in scaling operations to meet the retailer's growing needs.
Our Contribution
DigitalSprint partnered with the retailer to address these challenges through a transformative migration project:
- Migration to GroupBy: We transitioned the search engine from Endeca to GroupBy for better search relevance and faster indexing.
- End-to-end architecture development: Designed and implemented a robust system architecture to handle complex data flows seamlessly.
- Cloud adoption: Transitioned the platform from on-premises to the cloud, enabling scalability, reliability, and enhanced performance.
- Engineering best practices: Adopted CI/CD pipelines and implemented auto-scaling to optimize deployments and reduce manual intervention.
The Benefits
The migration delivered significant improvements:
- Reduced indexing time for 700K products and 2.6M SKUs by 50%, down from 3 hours 30 minutes.
- Enhanced search accuracy, ensuring customers quickly found what they needed.
- Lowered cart abandonment rates by 15%, improving customer retention.
- Increased the average cart size by 37%, boosting sales per transaction.
- Achieved an 18% revenue growth, driven by a smoother shopping experience.
Conclusion
DigitalSprint’s strategic migration and optimization efforts transformed the retailer’s eCommerce platform into a fast, reliable, and customer-centric solution. This case highlights how our expertise in technology and innovation can drive measurable business outcomes, delivering both operational efficiency and enhanced customer satisfaction.